
"They really help make me look like a rock star and have done a great job..."
- Customer Account Manager,
General Mills

One of the world's leading food companies, General Mills, headquartered in Minneapolis, Minnesota, U.S.A., operates in over 100 countries and markets more than 100 consumer brands, including Wheaties, Wheaties FUEL, Cheerios, Hamburger Helper, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen and more. The company has been fueling race teams since 1998. In 2012, Wheaties replaces Cheerios as the primary sponsor of Richard Childress Racing's No. 31 Chevrolet Impala SS with Jeff Burton behind the wheel. Visit www.wheaties.com.

Front Row Motorsports is a Statesville, N.C.-based race team in the NASCAR Sprint Cup Series. Formed in 2005 by restaurant and transportation entrepreneur Bob Jenkins, the team has competed in NASCAR racing in each year since its inception, expanding full-time to the premier Sprint Cup Series in 2009. The team partners with ModSpace, Maximum Human Performance, Scorpion Coatings, Ford Racing and Roush-Yates Racing Engines to field the No. 34 Ford driven by David Ragan and the No. 38 Ford driven by David Gilliland.

Richard Petty Motorsports, owned by NASCAR Hall of Famer Richard Petty, Andrew Murstein and Douglas Bergeron, fields two teams in competition in the NASCAR Sprint Cup Series out of its headquarters in Concord, N.C. Aric Almirola wheels the famous No. 43 Ford Fusion and Marcos Ambrose drives the No. 9 machine with sponsorship from Stanley and DEWALT. In addition, Richard Petty Motorsports has expanded in 2012 to add a full-time NASCAR Nationwide Series team for driver Michael Annett and partner Pilot Flying J.

Peck Motorsports is the only professional NASCAR race team headquartered in central Pennsylvania. Founded in 1988, Peck Motorsports is a family operation. Brothers Dr. Mike Peck and Tom Peck operated the team with success throughout the 90s. Today the team is still led by Dr. Mike Peck, but this time with son Todd Peck behind the wheel.

Jennifer Jo Cobb is a NASCAR Nationwide Series, NASCAR Camping World Truck Series and ARCA Re/Max Series driver as well as a national spokesperson, public speaker and television personality. Cobb is currently competing fulltime in the NASCAR Camping World Truck Series in her No. 10 Driven Ford F-150. Between race events, Cobb operates a clothing business, which consists of her Driver Boutique and Driven lines.

Bobby Labonte Racing is located in Archdale, N.C., and owned by 2000 NASCAR Champion Bobby Labonte. The team was formed in 2007 and immediately won back-to-back Lucas Oil Late Model Dirt Series championships with driver Earl Pearson Jr., who pilots the No. 44 Dodge Charger. The team became a two-car operation in 2010 with the addition of Brad Neat, driver of the No. 41 Dodge Charger.

Ali Kern Motorsports is led by the newest generation of female racers, Ali Kern. Ali is no stranger to going fast. Beginning her career at the age of only seven, Kern has piloted everything from a racing quad to a full-bodied stock car. But, just competing isn’t the same without being a winner. Kern has also been that. She has won in nearly every division she has competed in coming up through the ranks. Kern has compiled wins and championships in quads, go-karts and open-wheel modifieds. Her next goal is to become the first female to win on the NASCAR K&N East Series, a developmental series for the Sprint Cup series. Kern knows that keeping up her winning ways will help her succeed.

Ten80 Education is a team of engineers, scientists, teachers, professors and parents all dedicated to a single mission: to help students and teachers understand STEM (science, technology, engineering, math) subjects, STEM careers and how they affect the world around us. The Ten80 Student Racing Challenge: NASCAR STEM Initiative is the “little league” through which future engineers, scientists, marketing and creative professionals actively embrace their present and prepare for their futures.