They have the contacts, know how and experience to ensure success.
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Bobby Labonte - Founder and President

You would probably better recognize Bobby behind the wheel of a race car. That's because the president of Breaking Limits also happens to be a NASCAR Sprint Cup Series driver and the 2000 series champion. What you might not know is that he is also a pretty smart business guy. He created Breaking Limits in 2007 as part of Bobby Labonte Enterprises to bring the best resources in marketing and public relations under one roof. He's a champion, so he expects the best. And he makes sure Breaking Limits clients get the best - the best talent, strategy and effort for their needs.

INTERESTS: Running, cycling, hunting, tech gadgets

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Mark Hughes - Chief Financial Officer

You could call him Bobby's right-hand man. Mark is the financial executive that keeps Bobby Labonte Enterprises and its subsidiaries on strategy and moving forward. With more than 20 years experience at Fortune 200 companies, he brings the business savvy and financial leadership that a growing agency needs. A licensed certified public accountant in the state of North Carolina, Mark has worked with Bobby since 2006, managing all of his personal holdings and interests.

INTERESTS: Sports, spending time in the mountains, dog Sally

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Ken Cohn - Senior Vice President/Chief Operating Officer

Ken is the Senior Vice President/Chief Operating Officer of Charlotte, North Carolina-based sports marketing firm Breaking Limits LLC, overseeing day-to-day business operations for an agency that provides integrated Consulting, PR, Social Media, Event, Hospitality and Measurement Services.  Ken has been deeply involved in the sports and entertainment marketing landscape for nearly 25 years, with diverse expertise across properties, teams and agencies. Over the past 15 years, Ken's sweet spot has been Motorsports, building upon years spent working with clients and sponsors, and/or on promotional marketing programs within, Minor League Hockey, Action Sports, Major League Baseball and College Sports, to name a few.  Ken's client-centric, results-based approach remains squarely focused on offering strategic counsel, property evaluation, concept development, program implementation and platform measurement expertise.

CURRENT/PAST CLIENTS: Gatorade, General Motors, M&M's, True Value, Kraft/Nabisco, Sunoco, State Farm, XM, Makita, IDG, Pepsi, Office Depot, General Mills, AutoZone, Sylvania, FDP

INTERESTS: Family, Fitness and Sports

Jeff Dennison - Director, Media and Public Relations

Jeff is a media and public relations veteran, having spent the past 10 years connecting countless clients with the right outlets to get their message delivered. He learned the ropes in a traditional, old-school PR world, and still applies those values in his work today. With the wheels in his mind always spinning, Jeff is constantly generating unique ideas to create news opportunities for clients. His media contacts are extensive - he has working relationships with nearly every national news outlet in print and broadcast media - and he is a trusted source for journalists and clients alike.

CURRENT/PAST CLIENTS: General Mills, Aflac, Front Row Motorsports, Phoenix Racing, HVM Racing, Jennifer Jo Cobb Racing, Alli Owens, Ali Kern

INTERESTS: College athletics, running, watching TV with wife

Chris Madigan – Director, Brand Communications

Chris has been developing strategic communications plans, social media campaigns and cross-promotional programs for clients throughout his 15-years in consulting and communications. With a background stemming in professional golf and football, NASCAR, and the largest vacation & entertainment property in the world, he has been fortunate to learn from the best in the business and shares that knowledge with his clients today. He has established robust communications and multi-media marketing programs, and large-scale events that support revenue, profitability and brand recognition.

CURRENT/PAST CLIENTS: Nathan’s Famous, Walt Disney World, Sybase, The ACE Group,, Black Enterprise, SAS, Gravity Games, Arena Football League and Sprint

INTERESTS: Live music, food, traveling and sports

Faye Shroff - Account Director, Public Relations

Faye is a storyteller by nature.  She spent nearly a decade on the news desk at TV stations across the country and the last five years as a communications and digital marketing consultant.

If it involves communications, Faye’s done it: media relations, TV news anchoring & reporting, videography & editing, web design, SEO, social media strategy and blogging. She’s a continuous learner who’s always researching, trying new things and staying abreast of trends and best practices.

Faye’s extensive list of local and national media contacts and her editorial perspective get clients the earned media they deserve.

CURRENT/PAST CLIENTS: Smithfield Foods, The Respite, The David Hoffman Group, West Coast Fire & Rescue, Rick Hoffman for Washington State Legislature, Author Elizabeth Berrien, Mandy Bird, LPC

INTERESTS: Running, traveling, cooking, sports and spending time outdoors with her husband and German Shepherd

Heather Lumpp - Account Executive, Public Relations

Heather has been knee-deep in almost every aspect of motorsports marketing and PR for the past five years.  With experience working for racetracks, teams and agencies, she has had a hand in every function that helps get the right message out:  media relations, sales, social media, event hospitality, signage and apparel creation, crisis communication and branding.  A math major in college, Heather’s analytical skills make her a pro at planning and problem-solving, while her creativity gives every project a unique touch.

PAST/CURRENT CLIENTS: Richard Petty Motorsports, Golden Corral, Menard’s, ARCA Racing Series, Travis Kvapil

INTERESTS: Family, Chicago sports (especially the Chicago Bears and Blackhawks), going to the beach or out on the lake


Hannah Meadors - Account Associate, Public Relations

Hannah completed a variety of internships before she discovered her true passion for public relations. As a graduating high school senior and college freshman, she worked with a local radio station and wrote blogs for a pop culture website. After completing these internships, Hannah felt as if she needed to find a happy medium, something that allowed her to use her love for writing while still being able to interact with and help others. During her sophomore year of college, Hannah collaborated with her Communication professors and started the first PRSSA chapter at Longwood University. Through this organization, Hannah gained invaluable experience in both leadership and PR. Hannah attributes the knowledge she gained through starting this organization to helping her land her dream internship as a sports marketing/PR assistant for the Big South Conference. As a recent graduate of Longwood University, Hannah is eager to use her passion for sports, desire to help others, and experiences she obtained in college to kick off an exciting career in public relations.

CURRENT/PAST CLIENTS: Smithfield Foods, Big South Conference, Longwood Athletics, Candor News

INTERESTS: Sports (especially Duke Athletics and volleyball), her dog Bailey, traveling, shopping, and spending time with family and friends

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Lauren Gemmell - Account Executive, Marketing

Lauren has had an event-filled career - literally. Her experience has seen her planning track hospitality programs, golf tournaments, dinners, festivals and even a movie premiere. And she's done it for clients small and large and everything in between. Lauren is involved with just about every event Breaking Limits manages, and has all the contacts and checklists to make sure they all go off without a hitch and with plenty of good memories for those in attendance.

CURRENT/PAST CLIENTS: Bristol Motor Speedway, Lowe's, McDonald's, ElectriCities, General Mills, M&M's, Texaco Havoline

INTERESTS: Family, travel, University of Tennessee, pigs

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Laura Pugh - Account Associate, Public Relations

Laura started her career in sports as an intern at Charlotte Motor Speedway providing assistance during race weekends, NASCAR Sprint Media Tour, and the Summer Shootout Series. She brings to the team a versatile skill set that includes media relations, sports reporting, event planning, at-track activation, social media, and video editing. A recent graduate of Longwood University with a degree in communication studies, Laura’s enthusiasm for sports, writing, and events enables her to bring creativity and energy to the development of each PR campaign and activation.

CURRENT/PAST CLIENTS: John Morrell Food Group and Charlotte Motor Speedway

INTERESTS: Steelers football, spending time with family, and watching CBS comedies